Catapult, Singapore
Mid-career executive leadership learning is an imperative laid down by the Singapore government to fortify its managerial class in the face of increasing global competition and skills.
This is Capitaland’s - traditionally a commercial property developer - foray into product development that makes use of its capabilities in designing and building spaces.
Brand sprints
Naming
Positioning
Manifesto writing
Brand film
Brand design
Office collateral
Presentations