I imagine
advise
organise
& design

for brand guardians
who look forward
to the future.

Amplifying meaning

Enhancing cultural resonance and brand connection

Inspiring belonging

Fostering community engagement and cohort loyalty

Setting direction

Mirroring strategic decision-making and business vision

Igniting ambition

Motivating organisational progress and employee goal-setting

Identity, the enemy of parity:

Services

  • DISCOVER

    Strategic understanding of context and challenges, adjacent competition / inspiration & opportunity across the brand journey.


    Brand Sprint Workshop
    Strategic Construct Blueprint
    Brand Analysis
    Research &
    Benchmarking
    Brand Narrative
    Brand Positioning
    Brand Architecture
    Naming & Tagline
    Tone of Voice
    Key Brand Messaging

  • DEFINE

    Set direction & first-order principles for brand action. Define visual philosophy, design visual identity and toolkit.


    Brand Persona and Character
    Visual Brand Idea
    Visual Brand DNA
    Motion Brand Direction
    Brandmark and Logo
    Brand Style and Visual Language
    Art Direction
    Layout Principles

    Packaging
    Editorial
    Illustration
    Photography
    Motion Design

  • DEPLOY

    Implement touchpoints.
    Partner with brand team/agency for implementation.


    Stakeholder Presentations
    Brand Guardianship
    Brand Style Guide
    Social Content Style Guide
    Employer Branding

“David led our group brand re-design. He was sensitive to our brand’s needs, strategic in his approach and his design thinking was current and relevant.” - Sivea Pascale, Managing Director, Group Retail Marketing at UOB Bank

“David led our group brand re-design. He was sensitive to our brand’s needs, strategic in his approach and his design thinking was current and relevant.” - Sivea Pascale, Managing Director, Group Retail Marketing at UOB Bank

" He was a great partner to work with, combining the perfect combination of strategic thinking, creativity, passion and professionalism for the work delivered. He challenged us to be bigger and better, we are thrilled with the outcome." - Victoria Great , Vice President, CapitaLand

" He was a great partner to work with, combining the perfect combination of strategic thinking, creativity, passion and professionalism for the work delivered. He challenged us to be bigger and better, we are thrilled with the outcome." - Victoria Great , Vice President, CapitaLand

“Dave combines the rare qualities of being both a brilliant strategic thinker and design practitioner. Someone that can help you get to better work, make better work, and sell better work. He’s been a great partner over the years, leading workshops with senior stakeholders and driving the design thinking process on both client business and across the agency internally.” - David Webster, Managing Director, BBH

“Dave combines the rare qualities of being both a brilliant strategic thinker and design practitioner. Someone that can help you get to better work, make better work, and sell better work. He’s been a great partner over the years, leading workshops with senior stakeholders and driving the design thinking process on both client business and across the agency internally.” - David Webster, Managing Director, BBH

“Dave emphasizes the the importance of telling a "brand story" and connecting to every stakeholder in an authentic way. This translated into an end product that was simple, concise and aligned with where we were going as a company and a brand. Marketing positioning and story telling is a loaded subject, and Dave won the hearts and minds of our team. I'd work with him again anytime.” - Mark Bartels, CEO, StumbleUpon

“Dave emphasizes the the importance of telling a "brand story" and connecting to every stakeholder in an authentic way. This translated into an end product that was simple, concise and aligned with where we were going as a company and a brand. Marketing positioning and story telling is a loaded subject, and Dave won the hearts and minds of our team. I'd work with him again anytime.” - Mark Bartels, CEO, StumbleUpon

“Dave was able to put together the story and the visual identity of our brand when others were still trying to figure out what we do... His ability to get to the core was THE key success factor in our rebranding” - Max Armbruster, CEO, Edgilis

“Dave was able to put together the story and the visual identity of our brand when others were still trying to figure out what we do... His ability to get to the core was THE key success factor in our rebranding” - Max Armbruster, CEO, Edgilis