Capitaland, Singapore
Refreshed the face of a precinct being repurposed for mixed-use commerce and entertainment, creating a place where dining and play, art and entertainment, working and recharging can coexist.
With strong architectural vibes, the black and white signature draws on the heritage bungalows and their striped Venetian porch blinds.
Brand sprints
Design thinking
Proposition design
Manifesto design
Naming
Visual brand design
Brand toolkit
Presentations
Incumbent branding was off-the-shelf’ and of low-grade effort.
Brand toolkit and style guide
