GOMO, SE Asia (Singtel)
Made a new telco brand to appeal to a younger millennial audience, whilst not alienating the existing higher-value customer base of the parent company Singtel, Singapore’s largest telco.
The fight for young Singaporeans’ hearts in the telco market is intense. Meet, the ‘GOMOs’…
Positioning Idea
Naming
Visual Brand Design
Toolkit Writing & Design
Presentations
Meet Nomnomo, for the data hangry.
Meet Sharemo, for those who can’t stop sharing…
Meet Globo, for those who can’t stop travelling!
And lastly, Zenmo, who gives us hassle-free UX onboarding and CX…
Thailand is the first market to scale GOMO to the 5G proposition - seeing the GOMOs in full 3D render is a lovely build on the core brand DNA.
