StumbleUpon, USA
Uncovering and defining the raison d’etre and renewed market conversation for a Silicon Valley bookmarking and web platform, after a 6-week on-site immersion working alongside founders and senior leaders.
Qual research
Consultancy
Brand sprints
Manifesto writing
Presentations
To accompany the mission statement above, the brandline enabled StumbleUpon to speak in a natural and cleverly colloquial tone:
A comprehensive brand conversation blueprint, for both internal and external expression.
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Validation came in from the highest level.