This is
the straight
and the narrow:
where clarity is currency.
I help leaders lead by putting brands
back on track.
With precicion-guided narrative and strategic design, we shape brand character, support business strategy, and make the mission clear.
Simply put, I/you/we set brands straight.
Dave’s experience, insight, and strategic and creative know-how supercharged our team and ensured the outcomes and product are sector-leading and world-class.
His style is easy, effective, and wise, and (Dave) is willing to work with rather than for us as the client - like having an added business partner and confidant at the table.
Chris Koller, Managing Director
GreenAcres Living Memorial Parks UK,
October 2024
STUMBLEUPON INC.
Corporate and Employer Brand Blueprint, Narrative, Writing and Consultancy
MASARRA
Destination Management Company, Abu Dhabi
PERNOD RICARD
Global Travel Retail Theming, Writing and Design
Anoto
LivePen digital pen branding and packaging
The FA
Competition Identity and Branding Toolkit Design
Capitaland
Catapult Executive Training Academy
PUBLICIS/MARCEL
Branding, Story, Activation and Design
COMO HOTELS
Brand Architecture and Identity Design
TRIP.COM
Campaign Theming, Writing, Design and Direction
MULBERRY
NPD Branding and Design
GODS UNCHAINED
Web3 Game Franchise Title
SAMSUNG FOR BUSINESS
Campaign Branding, ID, Design and Motion Design
JOLLIBEE FOODS
Global Packaging System and Comms Toolkit
ROLLS-ROYCE (APAC)
Multichannel Campaign Writing and Visual Direction
studies follow…
UOB BANK
Global Rebrand and Guidelines Guardianship
PUBLICIS GROUPE
Group-wide Winning Rebrand Pitch
SINGTEL GROUP
Communications System Design
BIGPAY
Mobile Bank Rebrand and Guidelines Design
case studies
GreenAcres UK: putting life back into Memorial Parks
Masarra: Shining a light on Abu Dhabi tourism
UOB: evolving from tradition to progression
SA Rugby: restyling a country's sporting pride
Publicis LePub: a new Creative Agency brand
BigPay: democratising money in Malaysia
Jollibee: taking joyful flavour global
Chaz Wigley: branding a consummate brand man
The English FA: branding football for all
Publicis Groupe: digital transformation
ABLE Brewing Co.: bulletproof craft beer branding/packaging
Singtel: bringing dot smarts to telco branding
GIPF Namibia: a government's financial guardianship
Pernod Ricard: premium whisky travel retail
Mandai: giving life to a branding blueprint
StumbleUpon: a platform's purpose, mission & vision
Singtel: counter-category millennial irreverence
Mulberry UK: carbon neutral NPD
J&J: baby baths and bedtimes in-store
Capitaland: unleashing 21st century executive leadership
Coca-Cola: serving up a natural provenance
Rolls-Royce: rebranding prestige with confidence and wit
Capitaland: a heritage destination rejuvenated
Saudi Airlines: in-flight companionship
Singtel Intl.: connecting digital wallets in Asia
Bank Muamalat: modernising Shariah banking
Garuda / Aerowisata: evoking a nation's symbology
NTUC: recruiting graduate talent
AAMS: organisational alignment and vision
Medihelp: modernising medical aid
Telkom Indonesia: a generational rebrand
Landmark Agricultural: retail humour
DirectAsia: creating a new insurance category
Word-of-mouth:
“Dave's facilitation skills are bar none. He was able to bring together strongly held disparate views with ease to help create a shared understanding amongst the board.
This ultimately resulted in a refreshed vision, mission and values document that guides the charity and has enabled the Executive to make more effective decisions around purpose, programming, and partnerships.”
— Lisa Gainer, Head of Programmes, TalentTrust Singapore, 2021
“Dave combines the rare qualities of being both a brilliant strategic thinker and graphic design practitioner. Someone that can help you get to better work, make better work, and sell better work. He’s been a great partner over the years, leading workshops with senior stakeholders and driving the design thinking process on both client business and across the agency internally.”
— David Webster, Managing Director, BBH Singapore, 2021